Netflix has revealed that generative AI workflows have been used across roughly 300 of its titles during 2026.
The streaming company disclosed the figure in its second-quarter shareholder update, explaining that the largest concentration of AI-assisted work took place during post-production.
Netflix cited Glory, Brasil 70: A Saga do Tri and The American Experiment as examples of productions that used the technology to create complex sequences involving enhanced crowds, historical battles and large worldbuilding shots.
Co-CEO Ted Sarandos said AI-assisted footage in The American Experiment was completed faster and at a lower cost than traditional alternatives, allowing the production to include shots that may otherwise have been removed because of budget constraints.
Netflix says the tools are intended to support filmmakers and production teams rather than replace human creativity. Its production guidance also requires additional approval when generative AI affects final deliverables, talent likenesses, personal information or third-party intellectual property.
The disclosure has renewed debate around how generative AI could affect visual-effects artists, animators and other creative workers as the technology becomes more common across major film and television productions.
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